Public Relations in modern international business: A textbook Прометей 9785001723752

The textbook provides a comprehensive analysts of the concepts, forms, methods and means of carrying out public relations work in the commercial sectors of the world economies in the post pandemic period. The questions considered in the book have practical significance for the professional training of PR specialists who will be working in Russian business companies in new conditions of the global and regional markets. It is intended for bachelor, master and postgraduate students specializing in the field of "Advertising and Public Relations" at MGIMO and other universities of Russia, as well as for those interested in advertising, public relations, mass media and communication, and public administration in the economic sphere.

Магазин: Читай-город

ISBN: 9785001723752
Объем: 278
Автор: Menshikov Pyotr Vitalyevich, Ivushkina Tatiana Aleksandrovna
Издательство: Прометей
Год: 2023
Возрастное ограничение: 12
Вес: 0.580