Евгений Щепин Diving Into the Red Ocean: How to Break Rules of Retail and Come Out on Top 86457
The VkusVill grocery chain is one of the best-known and most popular stores in Russia. The company broke into the healthy food market and revolutionized Russian retail by fusing the best international practices. At its outset, VkusVill was inspired by retail chains such as Tesco, Mercadona, Walmart, Trader Joe’s, and Ali, and it formed its corporate culture by studying companies such as Zappos, Google, Airbnb, Netflix, Starbucks, IKEA, Toyota, and many others. This book by Evgeny Shchepin, one of VkusVill’s key employees, is a candid account of the company’s successes and failures, plans and expectations, relationships with its employees and customers — the people who made VkusVill the success it is today.
Магазин: Alpinabook
ISBN: 978-5-9614-7188-5,978-5-9614-7188-5
Автор: Евгений Щепин,Евгений Щепин
tags: бизнес, история успеха, книга на английском языке
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